The Value of the COTTON USA™ Mark
Take advantage of the COTTON USA™ Mark to highlight U.S. cotton products throughout the supply chain and at retail. COTTON USA™ supports partners with a range of value-added services, with multiple partnership benefits.
- The COTTON USA™ Mark was preferred 4-1 over a 100% cotton label in a global consumer study conducted in the EU, North America, China and India.
- Over 50% of all global consumers associate the COTTON USA™ Mark with comfort, quality, reliability, a premium brand and trust.
- 81% said cotton was their preferred fiber when asked in a Global Lifestyle Monitor which fiber or material is best suited for current fashions.
- Nearly 2/3 of consumers are willing to pay more money for products with the COTTON USA™ Mark.
Find out how you can gain access to the COTTON USA™ Mark below.
COTTON USA™ Licensing Program
To qualify for a COTTON USA™ license, the product must contain at least 50% cotton, and 100% of the cotton must be U.S. cotton. Both brands and retailers can become product licensees. Sourcing companies can become licensed to use the COTTON USA™ Mark if they are also members of the U.S. Cotton Trust Protocol®.
COTTON USA™ makes it easy for our licensees. We ask that you submit a verification form with your product information for review. For more details, please connect with your local CCI representative.
