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Take advantage of the COTTON USA™ Mark to highlight U.S. cotton products throughout the supply chain and at retail. COTTON USA™ supports partners with a range of value-added services, with multiple partnership benefits.
The COTTON USA™ Mark was preferred 4-1 over a 100% cotton label in a global consumer study conducted in the EU, North America, China and India.
Over 50% of all global consumers associate the COTTON USA™ Mark with comfort, quality, reliability, a premium brand and trust.
81% said cotton was their preferred fiber when asked in a Global Lifestyle Monitor which fiber or material is best suited for current fashions.
Nearly 2/3 of consumers are willing to pay more money for products with the COTTON USA™ Mark.
Find out how you can gain access to the COTTON USA™ Mark below.
U.S. Cotton Trust Protocol® Membership
Launched in 2020, the U.S. Cotton Trust Protocol® underpins and verifies U.S. cotton’s sustainability progress.
The Trust Protocol is grounded in science-based measurements that track six key metrics: land use, soil carbon, water management, soil loss, greenhouse gas emissions and energy efficiency. The program is also the world’s first sustainable cotton fiber to offer article-level supply chain transparency. Together, this represents one of the most ambitious and robust sustainability initiatives available.
Trust Protocol members are also able to use the Trust Protocol logo and materials to communicate sustainability goals. Any sustainability marketing claim should only be made with the Trust Protocol branding and not the COTTON USA™ Mark.
In keeping with the robust nature of the program and to avoid any risk of greenwashing, strict guidelines have been put together around Member use of the Trust Protocol verification stamps, which provides confidence knowing that the cotton comes from a program with social and environmental integrity. Please refer to the Claims Framework which you receive as a member or contact the Trust Protocol office directly.
