Cotton Council International (CCI) put the spotlight on U.S. cotton at the world largest textile and apparel trade show, Intertextile Shanghai Apparel Fabrics (Autumn Edition,) held Sept. 2—4, 2025.

Amid a global audience of industry players seeking inspiration and innovation for the constantly evolving textile market, CCI highlighted the high-quality, performance and sustainability of U.S. cotton. Through engaging displays and one-on-one connections at the COTTON USA™ booth, CCI showcased COTTON USA SOLUTIONS® and the U.S. Cotton Trust Protocol®.

COTTON USA SOLUTIONS, through its five business-building programs, shows spinning mills how using U.S. cotton can improve their productivity and efficiency.

The U.S. Cotton Trust Protocol, the field-level sustainability program and traceability platform for U.S. cotton, was another key focus of the booth. According to its 2023/24 annual report, the Trust Protocol has enrolled more than 2,500 supply chain members across 46 countries, including more than 45 global brands and retailers.

“Becoming a vital link in a transparent and responsible cotton supply chain, over 1,200 Chinese mills and manufacturers have joined the Trust Protocol,” said CCI China Director Allisa Lau. “Trust Protocol membership offers a significant competitive advantage, allowing mills to be recognized as preferred suppliers for brands seeking sustainably sourced materials.

The U.S. cotton industry’s longstanding collaboration with China’s cotton textile industry reflects our shared commitment to a more sustainable and resilient cotton textile supply chain.”

Visitors to the COTTON USA™ booth could peruse high-quality U.S. cotton product samples from 11 Trust Protocol mills: Texhong, Bros, Yulun, Qunda, Cone Denim, Winnitex, Allfine Textile & Garment (Cambodia), Camkaxin (Cambodia) Garment, XDD Vietnam, SRS Vietnam and Advance Denim. About 90 Trust Protocol mill members attended Intertextile Shanghai Apparel Fabrics and Intertextile Shanghai Yarn Expo, held concurrently at the same venue.

“As the world’s largest sourcing hub for apparel textiles, Intertextile provided a pivotal platform for CCI to engage with Chinese cotton textile industry leaders, reinforce our partnerships and demonstrate the unparalleled value of U.S. cotton in driving both sustainability and operational excellence across the global supply chain,” said Razvan Oancea, CCI’s senior director - Asia.