The U.S. Cotton Trust Protocol® held its successful second Virtual Farm Tour, “Digging Deeper into the Trust Protocol,” an in-depth tour of U.S. cotton. Brands and retailers from around the world attended the event, which took place over two days with four sessions accessible to all time zones. More than 200 individuals attended, including representatives from Amazon, Nike, Ikea, Ralph Lauren, Zara and many more.
Before the tour, attendees took their very own immersive trip into the Trust Protocol, which included viewing animations of each of the Trust Protocol metrics, exploring the map to see where U.S. cotton is grown, and hearing from the people hard at work on the farm. Participants could even explore a virtual cotton farm and make the most of the opportunity by taking a selfie in the field.
Over two days, attendees learned how cotton is grown from seed to boll and followed the natural fiber from the fields of states like Texas, Louisiana, Arizona and Tennessee, to the shirts that line shelves in stores across the world.
The event featured Trust Protocol grower members from across the U.S., academics within agriculture, tours detailing the textile supply chain, and two live Q&A sessions. During the sessions questions were received from Lacoste, Sainsburys, Target and Adidas, among others.