The U.S. cotton’s industry initiative, The U.S. Cotton Trust Protocol, and the critical role the data plays as brands and retailers communicate their sustainability progress to customers, is becoming widely recognized. This week fashion magazine Drapers focused on initiatives like the Trust Protocol in an article they published. The Trust Protocol brings verifiable goals and measurement to sustainable cotton production which provides brands and retailers with the critical assurances they need to confidently source more U.S. cotton.
By joining the Trust Protocol, growers demonstrate that U.S. cotton is grown more responsibly and help show that the U.S. is a leader in sustainable practices. It also enables U.S. cotton growers to prove sustainable stewardship, better measure and verify the sustainability practices and advances already incorporated into your farms, and drive commitment to continuous improvement.