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COTTON USA to Show WHAT’S NEW IN COTTON™ at Première Vision


COTTON USA will show the global textile and apparel industry WHAT’S NEW IN COTTON™, including U.S. cotton-rich fabrics created with innovative technology, at its booth in Hall 6, D60 at Première Vision in Paris from 19-21 September

For the first time at Première Vision, Cotton Council International (CCI), Cotton Incorporated and Supima will exhibit jointly in one large cotton pavilion to showcase cotton innovation, including innovation in technologies, fabric blends, performance, design and fashion.

“Innovation is one reason that COTTON USA has become the cotton the world trusts,” CCI Executive Director Bruce Atherley said. “At Première Vision, our groundbreaking WHAT’S NEW IN COTTON™ section will showcase innovative technologies, or thinking that will inspire brands with new ideas for cotton and cotton blended fabrics, such as U.S. cotton garments that help you feel better faster after a workout, sweat-resistant tees and denim that keeps you cool on hot days. The objective is to inspire everyone in the textile business to think about the many opportunities in U.S. cotton, and you will want to visit our booth to learn more about innovative cotton fabrics!”

COTTON USA also invites attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the COTTON USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.

Additionally, COTTON USA will showcase the U.S. cotton industry’s sustainability efforts, global cotton market developments, the findings of current market and consumer studies, and its ongoing Sourcing Programs that match U.S. cotton buyers and suppliers throughout the supply chain. 

“At COTTON USA, we’re dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations,” Atherley added. “It’s a part of the premium value we are proud to offer to the entire industry.”

For more details, please email Steph Thiers-Ratcliffe,

Première Vision represents one of the world’s largest exhibitions of apparel, fabric and yarn manufacturers. With more than 1,900 exhibitors from 57 countries, the exhibition is the global event for fashion professionals. To learn more, please click here.