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Home > Why Cotton?

Why Cotton?

Photo: Cotton plant with cotton ballsCotton is fun and fashionable. Its beauty and natural comfort make the world a better place. Can you imagine a world without cotton? It's often the first fiber we touch when we are born into the world… and it stays with us throughout our lives.

Consumer demand clearly shows that people want cotton in their lives all year long because the comfort and strength that cotton provides is empowering. It allows wearers to be themselves. There is nothing fake about cotton. Cotton feels wonderful against your skin and we believe it is the healthiest of all fibers. Life can be hard, but cotton makes our lives easier.

Why U.S. Cotton

U.S. cotton is the cotton of choice for leading brands for the following reasons:

  • The U.S. grows the widest range of cotton styles, from short, thick fiber ideal for coarse yarns and heavy cloth, to fine extra-long-staple cotton perfectly suited for high-count yarns and fine fabrics. This wide range of styles and the just-in-time delivery capability of the U.S. cotton merchandising trade allow mills to quickly match fiber characteristics with fashion trends.

  • U.S. cotton is more likely to be free of contaminants than cotton fiber produced in other countries around the world. Cleaner cotton means yarn, fabric and ultimately finished goods have fewer defects. Everyone profits from a reduction in quality claims and product returns. The achievement of zero defect goals demands suppliers use superior cotton.

  • Cotton is a natural, renewable, biodegradable and sustainable fiber. To ensure that the population can continue to reap cotton’s natural benefits, today and in the future, the U.S. cotton industry is committed to the sustainable production of cotton, including utilizing new technology that positively impacts cotton’s environmental footprint. The U.S. cotton industry supports sustainability and the goal of environmental, economic, health and social responsibility for production agriculture. 

  • To further increase their comparative advantage, mills use USDA's High Volume Instrument classing and grading system and the service abilities of U.S. merchants and co-operative companies to better manage inventories and to prepare scientifically positioned lay-downs. The bottom line for buyers of U.S.-made yarn and fabric is better performing products that are more cost-efficient than less expensive imitators.

  • Buyers know that exports are important to U.S. cotton farmers. Therefore, they understand and appreciate that the delivery of both quality fiber and service is a high priority for U.S. exporters. They know that U.S. exporters will engage the highly cost efficient U.S. export service providers including U.S. banks, transportation and freight forwarding companies to better service our loyal customers.

Finally, COTTON USA Mark licensees know that CCI's scope is global, providing real time trade information, trade linkages, and increases in trade and retail sales demand to mills, manufacturers and retail partners worldwide. A pound of U.S. cotton is competitively priced but more valuable to the combined services of Cotton Council International and Cotton Incorporated.

For educational resources on cotton, please visit the National Cotton Council’s website:  

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