COTTON USA Launches "Natural World" Marketing Campaign in China
CCI has made the International Year of Natural Fibers the theme for various promotion events around the world including a major promotion in China where a series of “Natural World” marketing programs has been developed to tell cotton’s “natural story” and will be carried out over the next year. Activities include fashion shows with COTTON USA licensees, U.S. cotton collections designed by celebrities, art exhibitions, print and interactive outdoor advertising, a consumer video competition and in-store promotions.
Please click on the link below to view the COTTON USA "Natural World" Campaign video:
Link to the COTTON USA "Natural World" Campaign Video
(The video is available in Quicktime format. For more information on Quicktime format, please click here.)
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