COTTON USA Promotes U.S. Cotton-Rich Bed Linens in Germany

COTTON USA licensed terry and bed linen products from ten brands and suppliers out of Europe and Turkey were highlighted during the three-week promotion in May and June, supported by Betten Rid - the leading German home furnishings retail chain for high quality home products. The promotion marked the 10th anniversary of Betten Rid's partnership with COTTON USA and ran at the same time at all five Betten Rid stores in Frankfurt, Munich and Sulzbach. It included a direct mailing, sales brochures, newspaper inserts and newspaper ads in all three German promotion cities. Betten Rid requests COTTON USA from their brand suppliers, and CCI's Supply Chain Marketing (SCM) program assisted Betten Rid in finding the right suppliers for their high quality private label brand "Rid Collection."

CCI Turkey Sponsors Turkish Ready-Made Garment Association’s Annual Conference in Istanbul

                                   


The event attracted more than 700 executives from Turkish garment manufacturers and buying offices based in Turkey. In addition to formal presentations, including the first presentation on results from the 2010 Global Lifestyle Monitor by CCI Turkey, more than 500 business-to-business meetings were held between brands, buying offices and manufacturers. As a result of its presentation, CCI Turkey received 40 requests for a copy of its research report from nearly all leading brands participating in the conference as well as many garment manufacturers and designers. CCI was mentioned in nearly 20 national press articles covering the event.     

COTTON USA Sponsors 16th EVTEKS Home Textile Fair in Istanbul

CCI's colorful booth at EVTEKS, the largest trade fair held in Turkey, attracted more than 100 visitors per day and was designed to reinforce cotton¹s natural message. CCI Turkey featured all Turkish COTTON USA licensees on a logo board at the COTTON USA booth, which attracted two additional potential licensees. The fair had 610 exhibitors, and it attracted about 100,000 visitors (80,000 Turkish visitors and 20,000 international visitors). During the show, CCI conducted four trade press interviews, focusing on the cotton market as well as the results of the 2010 Global Lifestyle Monitor. As a key sponsor of the show, the COTTON USA Mark was featured on more than 15 large billboards around the fair, as well as on all name badges.

COTTON USA Sponsors Designer Richard Nicoll at London Fashion Week

Innovative COTTON USA Advertising Tactics Yield New Trade and Consumer Contacts in Germany

CCI made 18.6 million trade and consumer impressions as a result of its most recent COTTON USA taxi advertising campaign in Frankfurt. For a period of four weeks, 130 COTTON USA branded taxis ran in Frankfurt. The timing was carefully selected to cover Heimtextil and Ambiente, the two international home textile trade shows in Frankfurt, in order to reach visiting buyers and exhibitors from all over the world. Another innovative outdoor activity in Berlin made 450,000 impressions, mainly trade. From Jan. 20-23, COTTON USA teamed with the JAM fashion show in Berlin to sponsor COTTON USA branded shuttle buses that ran all day for free between the four apparel fashion shows: JAM BERLIN, Bread & Butter, Premium and Mercedes Benz Fashion Week. Berlin is the new center of the German fashion trade shows, covering all important apparel market segments. To further increase COTTON USA Mark awareness and preference for U.S. cotton products at the trade and consumer level, CCI will sponsor additional COTTON USA taxi and bus ad campaigns in Munich and Dusseldorf. 

COTTON USA Promotes U.S. Cotton at the 40th Heimtextil Trade Show

With 72,000 trade visitors from more than 120 countries and 2,500 exhibitors from 60 countries, Heimtextil is the leading international trade show for home textiles. Along with Supima and Cotton Incorporated, CCI represented the U.S. cotton industry at this important show in Frankfurt, Germany, providing information about the sustainability of U.S. cotton, international licensing, marketing and supply chain/sourcing programs for U.S. cotton. The U.S. cotton booth was a popular meeting point for contacts from all points of the global cotton supply chain. The booth welcomed key cotton merchants, mills, manufacturers, brands and retailers. Product displays from international COTTON USA home textiles licensees generated strong interest in CCI’s global Supply Chain Marketing (SCM) initiative. The following COTTON USA licensees displayed products at the U.S. cotton booth: Fatelares S.A. and Textiles Konkord (Colombia); Magasin (Sweden); Kimpeks Tekstil (Turkey); Kaltex Home and Zermatex (Mexico); Casablanca Home, Nantond Dadong Co and Qingdao Xiyingmen Group (China); Tokyo Nishikawa Sanyo (Japan); and Phong Phu (Vietnam). 

COTTON USA Sustainability Message Reaches Across Turkish Industry

CCI and Cotton Incorporated hosted two seminars titled “Cotton and Sustainability – Saving Money While Saving the Planet” in Kahramanmaras and Istanbul, Turkey. Featuring a collection of 16 speakers, the seminars looked into what motivates both consumers and retailers to work toward sustainability. Technical presentations were made on low input processing and lowering the use of natural resources through reducing, reusing and recycling. Although the seminars focused on a highly specialized subject appealing primarily to executives in wet processing and dye-houses, the seminars were well attended. A total of 97 executives participated in the seminar in Kahramanmaras, and 167 executives in Istanbul. Executives from the retail sector included Adidas, H&M, IKEA, Marks & Spencer, Nike, Puma, Otto Versant and S Oliver. Speakers at the seminars included executives from: Adaptive Control, BASF, Benninger, Clariant, CCI, Cotton Incorporated, Dystar, Ege University, Eliar, Gaston Systems, Genencor, Huntsman, Marks & Spencer, Natura Tekstil and Novozymes.

COTTON USA Sponsors Meadham Kirchhoff at London Fashion Week

COTTON USA continued is strong commitment to supporting up-and-coming designers through its sponsorship of the Meadham Kirchhoff catwalk show in September. The iconic Anna Wintour, editor-in-chief of American Vogue magazine, attended the COTTON USA-sponsored show. The duo behind the label, Edward Meadham and Benjamin Kirchhoff, launched their first womenswear collection in February 2006. Their spring/summer 2010 collection shown during London Fashion Week included cotton canvas and voile trousers, muslin shirts and dresses, and oxford shirting draped shirts and skirts. COTTON USA is giving away two Meadham Kirchhoff cotton glitter T-shirts from the collection during a contest in the UK. Following the successful show sponsorship, COTTON USA gained coverage in prestigious UK consumer print and website media with an outstanding circulation of 41 million. The equivalent advertising value is about $566,200. Prior to Meadham Kirchhoff, COTTON USA has sponsored Nathan Jenden, Sinha-Stanic, PPQ, Preen, Gardem Paris and Deryck Walker.

CCI, Cotton Incorporated and Supima Promote U.S. Cotton at Texworld and Premiere Vision Trade Shows in Paris

CCI and Cotton Incorporated jointly exhibited at both shows, and Supima had a section in the booth at Texworld. These two shows represent the largest combined exhibition of the world’s leading mills. Despite the worldwide economic situation, visitors to both Texworld and Premiere Vision increased by more than 10 percent. Key European and American brands and retailers that visited the booth include Benetton, Gerry Weber, Elegance, Hattric, Komar, Kriss, K&L Ruppert, Marks and Spencer, MLP, Nike, Puma, Rocawear, Sainsbury’s, Sears and Target.

Textile Supply Chain Learns About U.S. Cotton’s Advantages at Trade Shows in Paris

2009 (Winter) Cotton buyers, mills, manufacturers and retailers visiting the U.S. cotton booth at the Texworld and Premiere Vision trade shows in Paris received in-depth knowledge about the cotton supply chain from CCI, Cotton Incorporated and Supima. These two shows represent the largest combined exhibition of the world’s leading textile mills and offer an exceptional setting to promote U.S. cotton. Key European and international brands and retailers visited the U.S. cotton booths, including Marks and Spencer, Bruehl, Max Mara, Bueltel, TMG, Hermann Buehler, Arcadia, JC Penney, Mango and Stefanel. At Texworld, a vertically integrated textile manufacturing company from Pakistan joined the COTTON USA licensing program. The license covers yarns and fabrics that represent the equivalent of 1,955 bales of U.S. cotton.