The COTTON USA Mark Licensing Program
A growing throng of leading brands carry the COTTON USA Mark.
Why? Because the Mark, and the support that comes with it, sells more products.
It is a fact – confirmed by global research and quantified on the bottom line – that motivated consumers worldwide value cotton products over synthetics and, most importantly, they value products labeled with the COTTON USA Mark. Specifically, growing majorities of consumers – especially women – are more willing to buy Mark-labeled products because they perceive U.S. cotton-containing finished goods to be more durable, comfortable and stylish. They also believe that more reputable manufacturers make these higher quality products.
Licensees may use the COTTON USA Mark to identify quality 100 percent cotton products (with a tolerance of up to 5 percent non-cotton content by weight for decorative or structural purposes) made from 50 percent or more U.S.-grown cotton if sold outside the United States, and 100 percent of the cotton must be made from U.S. cotton fiber if the product will be sold at retail in the United States.
The Mark reinforces the quality of the products to which it is attached and enhances the value of those goods to the consumer. This increased consumer preference encourages manufacturers and retailers to satisfy consumers’ demand for products containing U.S. cotton and, thus, “pulls” more U.S. cotton into the marketing system.
Do You Qualify To Become a COTTON USA Licensee?
CCI can issue a no-cost license to a manufacturer, retailer or brand that meets the following criteria:
- The product line (excluding socks) must be first quality and consist of at least 95 percent cotton fiber, exclusive of decoration, lining and trim. Socks must contain at least 70 percent cotton fiber.
- Of the cotton content, all licensed products must contain at least 50 percent U.S.-grown cotton if sold outside the United States. If the product will be sold at retail in the United States, 100 percent of the cotton must be U.S. cotton fiber.
- Marketing efforts for products bearing the COTTON USA Mark could be used worldwide.
- The manufacturer should have a solid corporate reputation and market quality brands retailed at mid-market price points and higher.
One way to ensure that your products will automatically qualify is to source 100 percent cotton yarn, fabrics and finished products from the United States. Use the COTTON USA Product and Licensees Directory to find a source for 100 percent cotton products (many of whom are already licensed to use the COTTON USA Mark.) To contact CCI, e-mail or call any of our offices or representatives.